DO your homework! You should have a keen understanding of the unique strengths of each program. It will go along way with the coaching staff if it appears you know a great deal about their specific school and team. Have a solid understanding of where they rank athletically and academically, what their unique strengths are and how they compare to the other schools you are considering. On occasion, I would literally have prospects in my office tell me that they were really interested in State U or Academic U, but they knew they could not get into that school or run for their team. It would dumbfound me as we had a lower acceptance rate and were significantly better athletically. Know who and where you are visiting.
To see how you stack up athletically against their current runners check out current performance lists at https://tfrrs.org/
To see where they rank academically check out https://www.usnews.com/best-colleges
For more recruiting information click here - https://www.fasttrackrecruiting.com/athletic-recruiting-blog/2018/1/24/recruiting-advice-for-current-juniors